Staking out the Safeway

I was in line at the grocery store this morning picking up "sick fuel" for H. He has T.D.'s cold now and needed the usual dayquil and soup run to be made. While waiting I am perusing the magazine headlines when at the very bottom of the rack I see this gem - "Deadly Manfish Terrorizes Beachgoers!" There's this black and white (super-imposed of course) photo of a giant "manfish" coming out of the water as people in swimsuits circa 1950 are running for their lives from the surf. I just wondered who buys this stuff?! I need to just hang out at the Safeway all day and see if anyone actually picks one up. I find it embarrassing when I'm all pmsy and can't resist a US Weekly or In Touch magazine, but that one? Yeesh.... it's the same rag that comes up with the further adventures of Bat Boy every few months or World's Fattest Baby. I REALLY want to know the type of person who buys these. I have my ideas but I almost wish I could be proven wrong. Any guesses out there?